Using your Genealogy

1. Level of Interest Identification - Your goal is to find out their level of interest and encourage them to grow. There are three basic levels of interest. Once you establish their interest level you will know how to proceed.
   1. Consumer
   2. Business Builder
   3. No Interest (Remember to ask for referrals – see attached script)
2. Supplies needed - The following is a system to help you keep your focus and learn to use your time more efficiently in the process. Thanks to Scott Ohlgren for his contribution to this section.

You will need a Standard Genealogy, a long ruler (18"), a black felt tip and five fluorescent hi-liters.

1. Use yellow to hi-lite everyone who made a purchase.
2. Use an orange line all the way across the page for declared biz builders. For any potential, just hi-lite their name.
3. Put a blue line all the way across for yourself motivated biz builders. They understand how things work, they continue to sign new 1^st level people, and they are training their current downline on the basics.
4. Purple is a warning: A) They feel nothing and have lost the "hope molecule", they want to give up, disconnected, can’t remember to eat or buy it. B) Someone unaware of how the compensation plan works.
5. Hi-lite in green, anyone needing a phone call for any special reason, i.e. people who are new, those you haven’t connected to, those emerging from a deep, long sleep!
6. Use a black felt tip to identify downlines within downlines. They can be bracketed in the margins.
7. You can use a pencil to write in the last month’s purchase at the end of the line for comparison (or get a 4-Month Genealogy) if your genealogy size is manageable) Hi-liting should take approximately one hour per month. Now you need to make some notes in your planner and start making your calls. Try and work only with your 1^st and 2^nd level people and teach them to work with their 1^st and 2^nd levels. Encourage them to purchase their own genealogy on auto-order. This does not mean to ignore everyone else. Use your own personal judgment to make the decision with whom you want to work, but remember the goal is to create duplication within your downline.

3. What to Look For

1. Look for consumers ordering consistently every month (notice Last Inv column) by comparing genealogies between months or using your Speed-e-Genie. This is an opportunity to call and find out their level of interest. Answer any questions, when appropriate offer to do three way calls, ask for referrals, explain the comp plan …
2. Look for consumer with frequent high volumes. Possible reasons: selling at retail, selling to friends at wholesale, eat lots of algae personally. Opportunity to explain advantages of being a consumer/distributor.
3. Volumes in general. In networking, all growth boils down to numbers and statistics. To effectively manage your business, you must understand the marketing plan thoroughly and understand the volumes and how they are calculated. In Cell Tech, a main number to understand is Group Volume. Your pay comes from that number, whether it is your own GV or your Breakaway exec/gemstone GV. Again, GV above $3000 reflects an active healthy executive. You must create a healthy GV of your own as an example to your group. This can be done in only two ways: 1. Sign up new first level people 2. Create in your group the desire to share the algae with others, reach executive and do the business.
4. Look for those nearing a promotion in level. Offer encouragement, support and explanation of the comp plan when needed. Review their downline and see if there is a potential business builder with whom this person could work in tandem to reach the next level.
5. No order. Why not? Explore their needs, learn to listen to them and see if you can address any challenges they are facing.
6. Missed commission. Look for those potentially missing out on a commission they deserve. Check out PV and GV’s and number of Executives on which level. There may be activity in their group they don’t even know about. Call and inform them. Offer help and encouragement.
7. New sign-ups. This means growth and deserves encouragement lavished upon the sponsor as well as a welcome letter from you. There is a list of new and reinstated distributors in your line found at the end of the Standard Genealogy and the 4-Month Genealogy. Consult the full genealogy to identify the source of the new distributors.
8. Promotions. Watch for promotions to identify those as potential business builders. Call and congratulate them. You may even find some who didn’t know they were promoted and/or why.
9. Loss of title. Remember, if you are a Gem Stone, your executives must meet comp plan requirements on a monthly basis or risk moving into a four month grace period. The executive has four months to meet all requirements in order to stay titled at their current level. See Comp Plan for details.
10. Working or empty Exec. Generally speaking there are three kinds of executives: 1. Working 2. Coasting 3. Empty. If there is no monthly Group Volume – you have an empty Executive position. That person is not working the business – an important fact for you to note. If you have an Executive that is coasting – they will have a Group Volume between $500 and $1500 - $2000. (These are arbitrary numbers based on field acceptance of a loose definition of Executive committment). Help and encourage your builders to reach Executive AND to maintain $3,000+ (minimum) monthly Group Volume. They are considered a working Executive. You may find a Breakaway Genealogy is useful here if you have a large downline. It shows you the PV and GV of only those distributors who have earned the titles of Exec or above. It is a quick snapshot of those who should be considered business builders in your downline.
11. Where are you spending most of your time -- on those who are working or those who talk about working but don’t get into action? Identification of a working or non-working distributor is a time management tool as well as an indication there may be a need for additional training to help that person become more effective at building. You do a sorting process here to again establish their level of interest and then decide how you can best help them meet their goals.

The key here is to have some type of system that is duplicable. You can use whatever colors you want, or no colors – but have a system and be consistent. Teach your 1^st and 2^nd level people to use it and pass it on.