Presentation Agenda

Presentation Agenda Formula

You can expand and adapt it to fit any timeline, person, audience or niche market.

1. Greeting & ‘connection’ time. Greet or welcome them in some way that feels good. Keep it as short as possible while taking the time to connect. You want to learn what their key questions are, or why they are there…
   
2. Open by offering the full menu of choices: Our 3 Gifts – Hope, Health, and Opportunity. You need to briefly show the big picture of Cell Tech in whatever order or priority is appropriate to your person. Package it as ‘you have choices’ as to what you want to learn about…or ‘what we can do for you’.
   
3. Set the agenda -- focus the call/meeting on one primary subject. Clarify the time you have, and ask them to choose "what they want to learn about first", or clarify which subject you’d already agreed on and see if that’s still appropriate to spend the most amount of time on. Ask permission to spend just a couple minutes on the other two subjects at the end… ‘in case you know someone who might be interested’ or ‘so you can have a well-rounded understanding of what our company is really all about’.
   
4. Find out what they want with regard to their chosen subject. First, re-define the subject ‘health’ or ‘hope’ or ‘opportunity’ as it applies here. You want to be speaking the same language and starting on the same page. Then have them share what they would like to have more of and crystallize their general goal about this subject. When people see what else is available to them, they will often raise their sights about what they want.
   
   Depending on the people, it might be most appropriate to simply have them share their goals and what they’re looking for. Others may have to talk about what they don’t want, and then you can help them reframe it into what they do want. If the person is shy or doesn’t feel like talking, then you might illustrate with a composite of different examples of things that others have said they wanted. Always give a range of ideas from simple to more extensive to allow them to fit themselves into the picture somewhere.
   
5. Talk about the Three Key Challenges they are facing in order for them to achieve their goal. Identify why people often have difficulty achieving their goals in this area. Show them the three key roadblocks. Elaborate only to the degree that your person understands the challenges. (Dist. Note: The challenges are different with each of the above gifts. Get clear on them so you can expand or contract the presentation as appropriate. Try to re-frame the key challenges into positive, proactive desires, rather than negatives if you can. We want to attract them to become more – not scare them.)
   
6. Use the language and illustrations you are comfortable using and that work for your person depending on their culture, background and knowledge. Elaborate as time permits and really work to gain some interaction here. It’s best if you can come to some understanding and agreement on the challenges and how they apply to them personally.
   
   Key point: Keep in mind that people can remember three problems. More than that is often too much – it just causes confusion and paralyzing fear. (Like in telling a joke – there are generally three elements – two doesn’t give enough dynamics; four is too many to remember). Keeping your arguments to three will force you to be clear about why you think they need what you have. You will also always be able to remember the three key challenges in any meeting or conversation – no matter how trying. Three is learnable, teachable and memorable.
7. (Optional – if the person needs new information or re-education). Discuss briefly the commonly accepted solutions to the three challenges, and show how these solutions are generally limited in some way in solving all three challenges. You might show how they may work for one or two – but they aren’t wholistic enough to cover all three. Try to get them to see & understand the limitations.
   
8. Show our Solution! Link the solutions directly to the problems, so they see the correlation directly. You want them to really see how Cell Tech’s products, business, or vision (depending on what the key subject is) really can solve their situation – and can directly help them get what they really want! Show that if they want something, they must understand what’s in their way, and then adapt or look for new solutions – and that Cell Tech has a solution for them to seriously consider.
   
9. Briefly re-offer the other two gifts. Indicate that you’d like to spend just a brief minute or two on the other two areas – so they get the big picture about Cell Tech. They might want to know about the quality of the company they are associating with, or they might know someone who is looking for something we have to offer…and we appreciate referrals! Say this part with anticipation, confidence and without any pressure at all (it’s like offering dessert at the end of a meal). You can say that there is a whole bunch more to know about these topics, but "we haven’t the time right now to go into it – so I’ll just share a little bit". (And, in fact, only share a sentence or two about each of them).
   
   Explain that you would be happy to talk more about them, because you are really excited about it all, but that you know that there is limited time today. If they are interested, set another time for follow-up, or invite them to the next meeting, or give them appropriate information and set an appointment. It might be appropriate to say that you are "actively looking for people who want to know more about _________ or who might be looking for _______________. Feel free to refer people to me and I will do the same thing with them that we just did, so they can check us out."
   
10. Summarize, offer them choices, and ask them to take their next step: The way you might do this varies considerably – depending on the person and how the conversation progressed. Sometimes it is appropriate to offer information, sometimes extend an invitation to another meeting or appointment. Sometimes you might actually offer packages to close someone on the products. You might briefly tell your personal ‘compelling why’ about Cell Tech – why what you are doing here matters to you and how it might make a difference for them.
    
    You might discuss the different ways they could get started. They could become a Consumer (retail or wholesale). Or they could be a Distributor or person who refers others (and they may even start a few friends, or work hard enough to earn a few hundred or a few thousand dollars). Or, they might want to become a Career Professional. Tailor your closing proposition to the person you are talking to, and to their apparent interest level. Do what is appropriate for them. Always offer two choices.

Show the inclusivity of Cell Tech – and that our job is to help them get what they want in the areas of hope, health, and freedom. We will assist, coach and work with them. Emphasize teamwork and offer them an irresistible invitation to participate…

10. Always agree on the next step. Set the next appointment, meeting, call or followup process so both parties know what’s next.