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Basic Business Learning
Process
Action Formula
Presentation Agenda
Conversation Formula
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Invitation Formula
Coaching Formula
|
15-30 Minute Conversation
Generic Formula
(This is an outline. Use application
scripts to fill in the details.)
- Establish ‘connection’/ask
permission to get started. Find
out if they have a passionate interest or a burning question
that they are here to find out about…get a sense of who
they are and what their interest in Cell Tech is.
- Introduction and offering
the full menu of choices. Here is a sample introduction (change it to suit
the audience and your personal style):
"I’d like to talk about
the company I represent just briefly before I start…
because I think it really helps people to feel comfortable
if they know the big picture. In Cell Tech’s case we
have three gifts to offer you, which all go hand in hand.
"You can improve your health
and wellness. The products serve as our foundation
and when you use the products you have the opportunity to
rebuild your health using nature as an ally because our products
are all based on a wholistic perspective – which we’ll
talk about.
"If you are interested in
earning additional income, or even in a possible career move,
then you might be interested in our home-based business
opportunity – which offers a way for you to expand
your income potential starting part-time and with a mentor
to help you learn.
"And lastly, the company
has a vision that provides hope and helps fulfill dreams.
Cell Tech can help you make a difference your world! It starts
with helping one person at a time become healthy and resourceful.
Then, through teamwork, we learn to develop our goals so we
can do the kinds of things we care about. Eventually whole
networks of people who have similar interests start working
together…and that’s a whole story of it’s own…"
- Ask them
to choose one of the three areas…and set the agenda:
Get permission to cover their
key topic with just a brief overview of the other two areas
(for their general understanding and in case they know someone
who…)
Use the appropriate column as an outline
to guide your conversation:
| HEALTH |
HOPE |
OPPORTUNITY |
| Define subject positively and their goal regarding
it:
{i.e. Feeling well, vibrant, easy to smile, handle
stress easily, wake up early, etc.}
|
Define subject and their goal regarding it:
{i.e. making a contribution, making a difference with
a network of caring people working together, personal
power and self-fulfillment, etc.}
|
Define subject and their goal regarding it:
{i.e. wanting the chance to be able to do what we want,
when we want, and however we want within legal and moral
limits, etc.}
|
Identify Three Key Challenges & Agree:
| 1. |
Getting quality nutrients into our body.
{So it can continually re-construct itself and
operate effectively.}
*Food/soil deficiencies
*Lack of assimilation
& poor digestion
|
| 2. |
Having the tools we need in our body so we can
handle the excess ‘stressors’.
{That we are exposed to daily.}
*Stress & overexertion
*Pollution, additives, pesticides, etc. |
| 3. |
Building a strong immune system that is adaptable
and resilient. {So it responds well to attack.}
*Increasing strength and # of diseases |
|
Identify Three Key Challenges & Agree:
| 1. |
Developing a belief that what we do really matters.
{We often feel ‘powerless’ to change
things.} |
| 2. |
Overcoming our fear. {The fear of being different,
or of certain elements in society, of ridicule,
of rejection, of trying something outside the
mainstream, etc.}. |
| 3. |
Finding the time, money and resources to be what
we really want to be. {That allow us to give the
things we want to give and do the things we want
to do that fulfill us. This could be volunteering for hurricane victims
or developing our creative talents.} |
|
Identify Three Key Challenges & Agree:
| 1. |
Finding a method to handle the increasing cost
of living that allows for personal independence.
{The reality of our economy can be tough to overcome
– ‘the harder we work, the behinder
we get’}.. |
| 2. |
Finding a vehicle that has low financial and
personal risk and allows us to see and use our
own current and untapped skills and resources.
{Beliefs -- People think they don’t have
the ability and the training like everybody else
does}. |
| 3. |
Finding a company that supports our growth
and integrity with a product line that is effective,
in demand and consumable. {We want to
develop our skills and expand to our full potential
and ambitions.} |
|
| Our Solution:
Use nature as an ally to build wellness through whole
‘live’ supplementation.
(Optional: Common solution –
use inorganic supplements, medicate symptoms, or pretend
there is no problem.) J
|
Our Solution:
Develop natural networks of empowered people starting
with one person at a time – yourself!
(Optional: Common solution –
contribute when we can through service organizations
or pretend we’re not needed.) J
|
Our Solution:
Natural, referral-based, conversational marketing that
builds and strengthens relationships over time, multiplies
with leverage, and produces true freedom and independence!
(Optional: Common solution –
work harder. Or, If you have some money, then invest
or start a business. Or avoid the whole conversation.)
J
|
How our Products work to handle each of the three
challenges:
| 1. |
Quality Nutrients:
Show how algae, bacteria, enzymes work directly
on this issue for animals and people.
You can demonstrate the
convenience line (Square Meal Bar, Mazama Mix,
etc.) or the Planet Food.
|
| 2. |
Handle Stressors:
Eliminate as many as we can. (show hair and
skin care line)
Antioxidants help with the
rest to cleanse and neutralize toxins. (Super
Sprouts, Q-10, Gold Products, Algae, sprouted
foods, etc.)
|
| 3. |
Immune System:
Whole, live supplements (algae, sprouted
foods, etc.)
Build your body’s natural
first line of defense (Q-10, bacteria, enzymes
and the digestive tract).
|
|
How ‘Cell Tech’ works to handle each of
the three challenges:
| 1. |
Immune System:
Whole, live supplements (algae, sprouted
foods, etc.)
Build your body’s natural
first line of defense (Q-10, bacteria, enzymes
and the digestive tract).
|
| 2. |
Belief that what we do matters /overcoming
powerlessness:
The products – simply by making a different
food choice and seeing the impact that simple
decision has – makes us see that our choices
matter. Then, we learn that we can make a difference
for another when we share the products with
them and see the impact.
|
| 3. |
Fear: Mentorship, teamwork
and health builds confidence.
Original coaching relationship
with sponsor.
Working with DET’S
and on team projects.
Cell Tech’s corporate
financial contributions and Solution Projects.
|
| 4. |
Time, money, & resources: The products bring
energy, the business brings time and financial
freedom, the teamwork and the vision of Cell Tech
draws people together with inspiration. This diversity
of empowered people provides an enormous resource
of ideas and support. |
|
How our business works to handle each of the three
challenges:
| 1. |
Cost of Living:
Starting part-time, you can leverage your
time and build a business earning full-time
income in an industry that has moved from pioneering
into professionalism.
|
| 2. |
Low risk/use current skills.
You can start a lucrative business with minimal
outlay & fair prices.
Supportive personal coaching
and training.
|
| 3. |
Company with effective, in-demand, consumable
product line.
Top-of-the-line consumable, quality supplements
and foods that are on the leading edge of the
health and nutrition industry.
Company has a terrific
vision and is in the path of expansion based
on demand for the product line and the demand
for quality, home-based businesses.
|
|
Familiarize with the other two areas:
- Hope
- Opportunity
|
Familiarize with the other two areas:
- Hope
- Opportunity
|
Familiarize with the other two areas:
- Hope
- Opportunity
|
Ask Them to choose their next step:
- Get Started on products
- Get together again for 1 hour
to learn more about the business or our vision.
- Attend an activity or a meeting
with a 3rd party
- Take information to study
- Other________
.
|
Ask Them to choose their next step:
- Get Started on products
- Get together again for 1 hour
to learn more about the business or our vision.
- Attend an activity or a meeting
with a 3rd party
- Take information to
study
- Other________
|
Ask Them to choose their next step:
- Get Started on products
- Get together again for 1 hour
to learn more about the business or our vision.
- Attend an activity or
a meeting with a 3rd party
- Take information to
study
- Other_________
|
|
Examples of how you can ask
them to take their next step include:
- "So what is the most logical next
step for you…do you feel you are ready to go ahead and
get started on some products? Or would you rather _______?
What do you think?"
- __________________________________
- __________________________________
To make the entire conversation more interactive
and to check their comprehension, you might ask questions like:
- "Are you following me?"
- "Does this make logical sense to
you?"
- "Do you see how this could make
a difference for you?"
- Other______________________________
.
|
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